Tuesday, July 16, 2013

Indian Air Force drops Sachin Tendulkar as brand ambassador

After two years of what appeared to be a healthy association, the Indian Air Force(IAF) has dropped the legendary cricketer Sachin Tendulkar as its brand ambassador.

Sachin Tendulkar has been replaced with the basic trainer aircraft Pilatus after their association failed to yield the desired results. The IAF is using Pilatus' images to galvanise more personnel.
 
Sachin Tendulkar

The IAF has entered into a deal for 75 Pilatus with Switzerland, wherein 14 Pilatus aircrafts have already reached India, and the pilots are being trained on them in Hyderabad.

The 'god of cricket' was conferred with the Indian Air Force's honorary rank of Group Captain to honour his achievements in the sport. He also became the first sportsperson to be conferred a rank by IAF and the first personality with no aviation background to receive the honour.

With the association, IAF had aimed to motivate the younger generation to take up a career in Air Force to serve the nation. But, the association fell short on the expectations leading to the cancellation.
 
Source: IndiaToday.in

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